Ad idea · City in Prague 90 sec · YouTube

Six centuries.
One uniform.

Every print is a real Prague place. In the ad, the print opens up and becomes that place.

Prague has been drawn a million times.
FIG. 02 / CELETNÁ → PRAŠNÁ BRÁNA / 1475
In 1475, a gate. Later, a gunpowder store.
SAME PLACE / TODAY
Six centuries.
One uniform.
35MM
00:00

A quick moving sketch, made from your own photo and print.

The 90 seconds

Pencil drawing of Celetná street and the Powder Tower
0:00 · The hook

Prague has been drawn a million times.

Prague at night with tram light trailsLOC: PRG_EU · TRANSMISSION 003
0:06 · Tuning in

On postcards. On magnets. In a drawer.

Orloj tee at a tram stop
0:15 · 1410 · Orloj

A clock that still runs. Drawn in one line.

Powder Tower sweatshirt with the real tower behind
0:32 · 1475 · Celetná

A gate. A gunpowder store. Tonight, just light.

City Lines sweatshirt in the Můstek metro
0:48 · 1922 · Žižkov

Concrete. Neon. Rust.

Poppies hoodie in a graffiti underpass
1:02 · The fields

Half an hour by train, the city ends in poppies.

Pink Peony tee White Magnolia tee Prague Street sweatshirt
Printed in Prague100 piecesNo reprints
1:12 · The drop

A hundred pieces, then it's gone.

CITY IN PRAGUE cityinprague.cz
1:24 · The end

Prague stays with you. Now you can wear it.

Look

Your 35mm film. Cold light, full colour.

Rule

Always from behind. The print is the face.

Sound

Tram bells, Orloj bells, a slow heavy beat.

ScriptStoryboardVoice overSound designLogo animation4K · 16:9Ready in 10 days, in time for your October Orloj drop